DIMO launches e-XETA in Sri Lanka

5 July 2014 08:58 am The e-XETA will further consolidate the Tata offerings in Sri Lanka.It is a new way to look at style,comfort, larger space nd performance. The e-XETA is equippedwith a 1.2 litre MPFI engine, with a poweroutput of 65 PS @ 5000 rpm and 100 Nmtorque @ 2700 rpm. It delivers a high fuel efficiency. The GLX variant offers a hostof convenient and style features such as heating, ventilation and air conditioning, power steering, all four power windows,body coloured bumpers and ORVMs, frontand rear fog lamps and 2 tone alloy wheels.The beige interiors with their elegant and simple lines enhance the beauty of thecar. Furthermore the e-XETA has Keylessentry with a Music System with CD, MP3,USB and Bluetooth Connectivity. e-XETA is being offered a 2year/75000Km warrantyand will be available from the DIMOShowrooms with a starting price of LKR1.8 Million.Mr. Pranaw Kumar, Area Manager, Sri Lanka, Tata Motors, said, “Sri Lanka has traditionally been animportant market for Tata Motors. We are confident that the passengervehicle range willDIMO launches e-XETA in Sri Lanka continue to be seen as a range that offers superior value to customers in Sri Lanka. We aim that the e-XETA will help us to achieve a significant share of the new carmarket in Sri Lanka.”Tata Motors is already the market leader in commercial vehicles in Sri Lanka.And has thus far exported over 70,000 commercial and passenger vehicles to thecountry. Part of this success has been due to the DIMO’s sales and after-sales facilities available Island-wide, 24-Hour Road Side assistance for TATA vehicles and superior product performance. TATA vehicles provide convenience, ease of mind and better profitability due to low operational cost and down time. The company’s portfolio of commercial vehicles in the country comprises of an entire range from sub 1-tonne small trucks to 49-tonne prime movers and from 14-seater buses to luxury coaches,while the passenger vehicle portfolio—initiated in 2004—already includes Nano, Tata Vista, Tata Indigo CS, Tata Manzaand the Tata Safari. Further, Tata Motorshas already established a TechnicalTraining Institute in Jaffna, in association with DIMO, and has begun work on a Driver Training School in Hambantota as part of their community development initiatives. As DIMO is celebrating its 75 years of existence in the Sri Lankan market, this specially designed car will be manufactured and launched as a 75th Anniversary Edition.