‘B Iconic’ makes bold catwalk debut at Odel

30 September 2014 01:12 pm A bold, vibrant new brand at Odel, for the young and young at heart made its scintillating catwalk debut at a colourful fashion show in Colombo. The atrium lobby of Odel’s flagship store at Alexandra Place was packed to capacity as ‘B Iconic’ – a collection characterised by bold slogans, neon colours and effervescent prints, emerged in four motifs that capture the different moods of the new brand: ‘B Brave’ ‘B Playful’ ‘B Wild’ and ‘B Stylish.’ Catering to the modern fashion forward woman’s penchant for style with attitude, the ‘B Iconic’ collection encompasses T shirts, cropped tops, dresses, leggings, skirts, shorts and jump suits that can be perfectly matched with accessories from ‘Backstage’ and Odel to complete the brave and out-there look that is its hallmark. The name says it all; B Iconic is a stand-out label that promises its wearer will stand out in a crowd. It is striking, has character and assertiveness, but above all is distinctively stylish and imaginative. Pictured here are some of the models from the B Iconic launch fashion show at Odel.