6 reasons why HSBC Colombo Fashion Week’s Resort Wear Show will knock your socks off!

• There’s definitely more fashion to indulge in - The much look forward to HSBC Colombo Fashion Week Resort Show will launch its 3rd edition today in the beautiful town of Negombo adding a surprisingly refreshing twist this year by extending the show until the 4th of this month.
• The perfect backdrop- Jetwing Blue and Jetwing Beach will play host to this exciting fashion show, creating the perfect ambiance to soak up an abundance of superlative fashion. The beautiful beaches of Negombo will provide the ideal setting to showcase the diverse creativity, talent, and commitment of upcoming young designers.
• Gen next in focus- The team behind CFW is psyched up about taking the lead in resort wear fashion in Asia, and this year they have invested in the next generation of upcoming designers who show great potential. They have also worked closely with the National Craft Council with the intention of giving traditional craft elements a contemporary edge. What’s more the show will include a series of ‘Bright Sparks’ shows, promoting talented young undergraduates from a variety of Sri Lanka’s leading fashion institutes.
• Designers that are bound to delight- This year’s show, which will kick off with much aplomb will showcase designers such as Sonali Dharmawardene, Upeksha, Bibi Russell, Harare and Abraham and Thakore among a host of others.
• From the runway to your closet- If you’ve always yearend to own a lust worthy piece of resort wear crafted to perfection , then look no further. With CFW’s emphasis on retail growing, a series of pop up shops will be featured at the show for the first time this year. Pop up shops will be designed to create a sale point for items which will be showcased at the event. Interestingly, the shops will be designed by young architects who will compete for the opportunity to create the ultimate shop design.
• Decadent pairings – A fusion of all things glamorous will continue as two internationally renowned chefs Daniel Hebet and Kenneth Loke prepare a series of culinary masterpieces at the event. Titillate your taste buds and your hunger for fashion as you imbibe the best of both worlds. The show is to end on a fashionable high with its legendary after parties that celebrate the world of glitz and glamour.
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